why the name change?

As you have noticed I changed the name of my blog.

Why?


I have been a great follower of francois roche and his design philosophy has had a great impact on mine.

I dont know how to describe it so here is a quote from him during an interview from designboom:


"...it's something like a research.
it's a research to find and to develop behind the style,
something more important than the style itself. so style is
a vector. in architecture, I'm afraid of people using style,
just to be recognized by their pattern and to brand themselves.
so I hope to avoid being stylish and just to define and answer
something specific. in my work, each project develops its
own specific answer. I hate style. for example, we change
the name of our studio every two years to desacrilize the
brand name of the studio, its the same for style. "